Best Free Social Media Marketing Courses for Beginners 2024

We’ll look at the Best Free Social Media Marketing Courses for Beginners in 2024 in this post. These courses are all provided by respected colleges and cover a wide range of topics, including how to create great social media content and how to measure your outcomes.

About the Social Media Marketing

Social media marketing is the practice of promoting a brand, product, or service through social media platforms, engaging with existing customers, and reaching out to new ones.

It entails developing content for social media platforms to market products and/or services, build a community with the target audience, and generate traffic to the company. Social media marketing is always growing, with new features and platforms being introduced daily. The primary goals of social media marketing are product/service advertising and brand exposure.

1. Social Media Marketing Specialization

Buffer discovered that only 29% of businesses had successful social media marketing programs in a 2018 survey of enterprises. According to a recent Tomoson consumer survey, 92% of consumers trust recommendations from other people more than brand content, 70% trust consumer reviews as their second most trusted source, 47% read blogs created by influencers and experts to discover new trends and ideas, and 35% used blogs to discover new products and services.

Furthermore, 20% of women who utilized social media thought about things advertised by bloggers they knew. Businesses and consumers alike now utilize social media to make purchasing decisions.

This specialization was created in 2014 and is updated every quarter to guarantee you are receiving the most up-to-date training. The Social Media Marketing Specialisation is intended to accomplish two goals. It provides you with social analytics tools and training to help you become a social media influencer.

The training also provides you with the expertise and resources you need to create a comprehensive social media marketing strategy, from consumer insights to final justifying metrics. You will also receive specific toolkits with timely information in each course, and when you pay for the Capstone, you will receive a market planning toolkit.

https://www.coursera.org/specializations/social-media-marketing

2. Social Media Marketing Course: Get Certified in Social Media Strategy

Improve your social media marketing skills with HubSpot Academy’s free Social Media Marketing Course, which will teach you all you need to know to create a successful social media plan.

You’ll learn how to use social and digital technologies to enhance brand awareness, attract new consumers and partners, and establish meaningful relationships, from developing compelling content to increasing your reach and measuring ROI. Keep up with the newest developments in this ever-changing area by enrolling now and earning your Social Media Marketing Certification!

https://academy.hubspot.com/courses/social-media

3. The Strategy of Content Marketing

This course is a collaboration between Copyblogger, the premier content marketing authority, and UC Davis Continuing and Professional Education.

This course will teach you the fundamental tactics that content marketers employ to acquire and retain clients profitably. You will specifically learn how to plan, organize, and implement a content marketing strategy, analyze and monitor the success of content marketing, produce compelling copy, utilize a strategic framework when writing, and use content marketing to enhance your professional brand and authority.

You will also learn how to put the ideas taught to you into action and use content marketing to establish your brand.

https://www.coursera.org/learn/content-marketing

4. Meta Social Media Marketing Professional Certificate 2024

Do you want to turn your interest in social media into a career? This program will teach you how to build a Facebook and Instagram presence that people want to follow! Jobs in social media marketing are among the most in-demand skills for businesses of all sizes.

You’ve come to the perfect place if you’re new to digital marketing or have been experimenting with social media platforms for your own business.

This six-course program, designed by Meta and Aptly experts, will provide an introduction to digital marketing and all of the major social media platforms, including Facebook, Instagram, LinkedIn, YouTube, TikTok, and others, to equip you with the skills and tools needed to grow an engaging social community and run effective social media campaigns.

https://www.coursera.org/professional-certificates/facebook-social-media-marketing

5. Social Media Marketing Of Free Social Media Marketing Courses 2024

This course will first teach you the fundamentals of social media marketing. Following that, you will discover the five pillars of Social Media Marketing. The course then goes on to the significance of building strategies as well as the roles of planning and publishing. Later on, you will be introduced to analytics as well as monitoring and advertising concepts. Moving on, it goes into detail on how to build marketing strategies, create a personalized experience, build communities for your audience, employ brand advocates, deploy cross-channel campaigns, the importance of storytelling sessions, and the use of chatbots. At the end of the course, a few tricks and tips are offered. Take the quiz at the end of this free course to obtain a completion certificate.

https://www.mygreatlearning.com/academy/learn-for-free/courses/social-media-marketing