Welcome to the 5th episode of My Grand Venture Heroes.
For this occasion we had the amazing opportunity to meet Kamil Sattar, British entrepreneur and Dropshipping mentor, better known as the e-com king.
Here below you find both the video and the written interview.
Please, Kamil, introduce yourself to our uDroppers, tell them how you became who you are and the reasons why you exploded right now.
My name is Kamil Sattar, I’m 20 years old, I’m from the United Kingdom, and I started my dropshipping journey back in 2016, when I was only 16 years old.
Then I decided to start teaching on YouTube and Facebook groups, giving people what they wanted for free, and that’s the reason why I think I’ve been able to grow and grab a lot of attention on my YouTube channel.
(Robin) Yes, and this is what I really like about you Kamil, you’re obsessed in wanting people to succeed.
Anyway, first interview of the year:everybody is talking about resolutions and the best way to start the year in e-commerce; but I think is very important, especially in the e-commerce industry, to do in January what you should be doing all year around: being aware of the environment you are in, understand it and adapt to it.
So, let’s talk about the end of 2019. How was your Q4?
Q4 is the time of the year for everybody in the e-commerce world, and my Q4 was amazing. After three years of doing this, I’ve been able to get dropshipping agents and fulfillment center, and I’ve been getting really good at fast shipping times, customer expectation and customer lifetime value.
I think it was the best Q4 out of my whole journey in the e-commerce world.
(Robin) Well, sincerely congratulations for that. Now let’s talk about other people’s Q4, because unfortunately this year hasn’t been as good for a lot of people.
We are going to remember last quarter of 2019 for the massive shutdown of Facebook account.
What do you think about this chaos? Did you suffer from this wave of bans?
In October Facebook released a new algorithm, which was to be a lot more strict, and of course, being in October, it got people just before Christmas.
Did it affect me personally?
No it didn’t, because I was already prepared for it, and I was able to receive what I needed before this happened. And afterwards, I followed everything Facebook wanted from me and I made sure I met all the requirements and I didn’t violate any of the policies.
I have also released a video on my YouTube channel on how to avoid this.
But the reason why this is happening is because dropshipping is an industry where we don’t really care much and we are really reckless with how we do things, and now the majority of us is suffering with Facebook because of other actions in the past.
(Robin) Yes, and this is the reason why uDroppy provide to its premium subscribers the e-com manager and personal consultant; it’s really a matter of making people understand that dropshipping is a serious business and that e-commerce in general is built on trust, so if you do something against that trust, you are not only damaging a customer, but also an entire community and yourself.
(Kamil) Basically Facebook is just trying to get rid of the ones that are not willing to use faster fulfillment. So, I think it’s a good think this has happened because it will make dropshippers be more careful and professional.
What do you think is the trickiest part of these policies?
I think that beginners are really going to struggle because you can’t scale as aggressive anymore on Facebook.
You can only spend $50 /day when you have a new account, so in terms of scaling they have slow people down; and the reason why they have done that is because too many people were joining Facebook business managers, doing ads and spending lots of money, violating their policies.
The other thing is about its effectiveness, because people’s ads take a lot longer to get approved, and this is really bad in terms of scaling, because if you got ads that needed to be launched and they don’t get launched it can ruin everything.
The only thing that we can really do is to make sure that on all sides of the industry, dropshipping, we try harder to be the best of the best, instead of being the worst of the worst back in the day, which is what got us here.
And the better we get, the more Facebook will trust us as an industry, and the more Facebook will be a bit more lenient towards us.
So we have to build that trust again with Facebook I think, and it will start in 2020.
And I think uDroppy will help dropshippers put themselves in a position
where they can then be a bit more professional, and Facebook is going to accept and appreciate that, and hopefully loosen up on us a little bit again.
(Robin) Exactly, after all it’s not going to be up the hill forever, because these kind of attitudes are going to pay off eventually: you are gonna have an higher CLTV, customer experience, reputation and audience to retarget; the business is going to grow by itself at a certain point.
(Kamil) We have to appreciate that Facebook has to keep three people happy: they have to keep us happy, they have to keep themselves happy and they have to keep the actual consumer on Facebook happy.
So what we were doing wrong is we were just being selfish and we didn’t care about Facebook and the consumer, and obviously Facebook cares about three things; so that’s what we need to do at the end of the day: make sure that all three people are happy.
So let’s change chapter and from Facebook let’s move to Instagram. Considering the huge purge of accounts, the massive story views and the fact that the like counts has been hidden, can you understand what the bigger picture is?
What’s your opinion on the future of Instagram?
I think is going to be similar to what Facebook has done, and obviously this is really going to affect the influencer marketing. Now is going to be harder for dropshippers to work out influencers, since their likes have been hidden, and people are going to start using paid tools that show you hidden like.
A lot of features that we currently have will be probably taken away from us, and the more they get taken away, the less we are going to use Instagram. And we can see this is happening already, with a lot of people moving to other platforms like Tik Tok; so again we just have to learn how to grow outside Instagram.
Among everything you can do on Instagram, Swipe-ups are known to be less effective.
Why do you think they have this reputation?
There are two points to consider around swipe-ups feature.
Number one, depending on the target audience you are going for, it will depend if they even know what the feature does, and how to use it.
If you are targeting for example an ad on beauty, the majority of people that will follow that beauty influencer will probably know about the swipe-up feature, but if your followers don’t know the feature, or how it works, it will get avoided, because it’s right at the bottom of the screen and it’s very hard to see.
Secondly, I think the reason why the swipe-up feature is quite bad is because they take you straight to the buying page, giving you a really bad experience.
Do you have any advice about it? What would it be a good converting content for a Swipe-up?
When you do swipe-ups there are a few things to consider.
One, as I said, understand who the target audience is: if they are not familiar with Instagram, than don’t use it.
Number two: I always test Instagram stories and Instagram feeds, see how it goes for a few days and if I see that the stories don’t work well I just take it away from my campaign.
Another thing is: depending on what you want to put on the swipe-up feature, instead of taking the person to the product page, I normally take them to what I call the value page.
A value page is where somebody is going to get more information about what you are trying to sell them, instead of just taking them where it says “Buy now” or “Shop now” or “Add to cart”.
In this way they can actually take that value and put it into their own life, and even if they don’t buy what you are trying to sell, they might follow you, because you gave them some value; and as we know it’s all about getting people to see something seven times, so that they have a very high chance of buying something.
(Robin) Wow, this would make the difference so much, thank you for sharing this with us. Because, you know, a lot of marketers are used to Facebook and just go to the check out page, but Instagram it’s different and you have to follow a different path.
Now there is another thing I would like to ask.
You are from the UK, and you are call to really adapt this time, I’m talking about Brexit of course. In this moment where nothing is certain is there any kind of advice you could give to people that are selling to the UK, or from the UK?
This is a really good question, and there are a few ways to answer it, depending on the situation.
If you are somebody that actually ship out of the UK, that manufactures in the UK, or has a supplier in the UK, you might want to move that to somewhere else in Europe, that way you are going to avoid anything that happens with Brexit, as we still don’t know what’s going on exactly.
If you are shipping to the UK, you need to either increase your product price, or the shipping prices, or add import taxes, just to the UK.
Or, you’ve got another scenario, just don’t ship to the UK as it is.
Then, if you are a British company and you are accepting pounds only, I recommend to get some advice on how you should be doing your price, because pound is also in a bit of a weird place at the moment.
(Robin) Thank you very much Kamil, for sharing this crescendo of strategic information with us.
Now the fun part!
The interview didn’t end like this. Go check the video to discover the usual uDroppy Game!
Don’t you wanna know how did Kamil do?